Reports

The Sustainability Conversation Insight Report
The sustainability conversation continues to grow across all CPG categories (from food & beverage to personal care).
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How CPGs Can Innovate Successfully During a Rollercoaster 2023
Learn how your business can better anticipate consumer behavior and innovate successfully through a rollercoaster 2023 and beyond.
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Cosmetics Trends & Innovation Report 2023
Consumer behaviours are changing, forcing the cosmetics industry to adapt to an ever-changing and ever-growing list of needs and priorities. Tapping into social media trends is key to identifying growth opportunities first.
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Cost-Of-Living Crisis Report Innovating in Spirits & Liqueurs
Prices are going up, disposable incomes are shrinking, and consumer behaviours are changing. Even the most recession-proof sectors are feeling the impact of the Cost-of-Living Crisis. Our latest report analyses over 13 million consumer conversations to help Spirits & Liqueurs brands navigate these uncertain times.
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Cost-Of-Living Crisis Report Innovating In Snacking
Prices are going up, disposable incomes are shrinking, and consumer behaviours are changing. Even the most recession-proof sectors are feeling the impact of the Cost-of-Living Crisis. Our latest report analyses over 69 million consumer conversations to help snacking brands navigate these uncertain times.
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Cost-Of-Living Crisis Report: Innovating In Cosmetics
Prices are going up, disposable incomes are shrinking, and consumer behaviours are changing. Even the most recession-proof sectors are feeling the impact of the Cost-of-Living Crisis. Our latest report analyses over 11 million consumer conversations to help cosmetics brands navigate these uncertain times.
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How To Grow In Spirits & Liqueurs
The spirits & liqueurs category, traditionally associated with indulgence and quality, is rapidly being influenced by wellness trends. Today’s consumers want the best of both worlds: permissible pleasure that positively boosts their wellbeing. But how can brands serve both these needs at the same time?
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How to Win in Functional Beverages
Attitudes towards drinks are changing. Especially among health conscious and younger consumers. They want beverages that do more than refresh, hydrate and taste good. They are talking about cognitive benefits that help them perform at their best and deliver calming effects. So, how do you innovate in this growing opportunity space today? And how will it evolve tomorrow?
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How to Grow in OTC Cold & Flu
Consumer Health is evolving. Today’s consumers are just as likely to seek medical advice for colds and flus on social media as they are to search for regulatory-approved products. How are you staying up to date and relevant?
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How to Innovate in Plant-Based Food
Plant-based is becoming increasingly popular—and increasingly experimental. It used to be driven by concerns about sustainability and animal welfare. But today’s social media feeds are filled with bold, innovative, vibrant plant-based dishes competing with traditional dishes on a number of levels – consumers’ expectations of plant-based are rising.
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How to Innovate in Personal Care
Consumer needs in Personal Care are fragmenting and becoming increasingly diverse. Digital-first and social-savvy challenger brands are tapping into these emerging growth opportunities and stealing share.​ How should you respond?
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Personal Care Trends
What are the three key drivers of evolving consumer needs within the Bath, Shower and Deodorants space? Find out with our most recent report!
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A modern Innovation Stage-Gate Process
Successful new product innovations rely on much more than just a “good idea”. Here’s a short guide on how you can optimise your risk/reward ratio when going into the development of new launches.
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