Reports

Biohacking Trends for 2025+

Biohacking has evolved from science fiction to a niche subculture and now a rapidly growing movement for ordinary consumers in the USA.

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The Future of Breakfast

Breakfast for dinner. The fall of ultra-processed foods. The rise of global breakfasts. These are just 3 of the macro-trends reshaping the breakfast space.

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The Future of Frozen Food

Think the frozen category is a little frozen in time? Neglected? Or maybe lacking in disruptive influences or innovation opportunities?

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The Future of Functional Beverages

A new generation of functional trends are emerging in the drinks space.

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The Future of Snacking

US snackers are getting hungrier, but they’re also becoming more aware and wary of the ultra-processed nature of their favorite snacks. What does this mean for snacking brands, and how should they react?

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The Future of Beverages

Our data is tracking 3,388 trending flavors – but what flavors and ingredients should beverages brands prioritize for 2025?

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The Future of Plant-Based Food

This report explores the future of plant-based foods, flavors and ingredients – based on analysis of 118+ million online and social data points.

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The Ozempic Conversation

The arrival of Ozempic, Wegovy and other semaglutides have sent shockwaves across the CPG space.

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The Future of Ready-to-Drink Alcohol

RTDs have exploded. The market is getting very crowded, very quickly. So how do brands differentiate? In this report, we analyse the opportunities and trends that brand should move on now, next and in the future.

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The Future of Sustainability

Gen Z dominate the sustainability conversation. As their purchasing power grows, it’s essential for brands to understand their needs and what’s driving their behavior.

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The Future of Skincare-Infused Cosmetics

Consumers want more than just beauty from their beauty products – they are searching for extra functionality, with specific demands related to proactively looking after their skin.

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The Future of Protein

Consumers are demanding more than just a protein boost.

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The Future of Alcoholic Beverages

25% of Gen Z are teetotal – so what are the rest of young people in the US drinking (or NOT drinking)?

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Supercharge Your Demand Spaces

Demand frameworks are very good at telling brands 'where to play'. The problem is - they do NOT show brands what to activate and 'how to win' in those spaces.

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Social Listening vs. Social Prediction

“We already have a social listening tool – why do we need social prediction?”

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The Future of Cosmetics

In our NEW report, we explore inclusive, sustainable and affordable beauty – 3 key need-spaces driving consumers to purchase.

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The Sustainability Conversation 2024

26% of trends across the CPG space are connected to sustainability. It’s such a broad topic, consumers are becoming more and more knowledgeable and their needs are splintering.

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Food & Beverages Price & Value Report

The cost of eating and drinking has exploded, forcing people to drastically adjust their spending behavior. It’s crucial now, more than ever before, for CPGs to stay apace with consumers’ oscillating needs. To know where they are willing to spend, and perhaps more importantly, where they are not.

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Vitamins & Supplements vs. Functional Food & Beverages

The vitamins and supplements space is evolving almost as fast as it growing. New formats are on the rise, brands are pivoting to a DTC model, and food and beverage brands are moving in and eating up market share. The battle for the future of health and nutrition has truly begun.

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The Diversity & Inclusion Conversation

Diversity & Inclusion topics are relevant & growing across all CPG categories. Consumers are rejecting "one size fits all", demanding products that fit their specific concerns and requirements.

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The Future of Skincare

The skincare category is changing almost as quickly as it is growing. Post-pandemic behaviors, a cost of living crisis and the rise of social media-influenced trends are disrupting the market faster than brands can react.

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The Future of Energy Drinks

The energy drinks market is growing, growing and growing. US consumers spending in this category is predicted to soar to $47.7 billion by 2030. So what's behind this surge? And how can brands move to ride this wave?

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3 Ways To Do More With Less in 2023

CPGs are moving with caution as budgets are cut, non-essential projects are put on hold and hiring freezes enforced.

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The Future of Meals

The post-pandemic restaurant boom - in which newly liberated consumers spent aggressively on eating out – has ended. Rising prices and concerns over the cost-of-living have provoked consumers to turn to meals they can enjoy at home.

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Home Care Trends & Innovation Report 2023

Consumer behavior in the Home Care category is changing and changing fast. New tensions are appearing which are affecting how consumers act, and perhaps more significantly, how they spend.

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The Sustainability Conversation Insight Report

The sustainability conversation continues to grow across all CPG categories (from Food & Beverage to Personal Care).

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Snacking Trends & Innovation Report 2023

Today’s snackers are increasingly discerning and experimental. Their interest in culinary trends is widening and they are voicing their changing behaviors online. These unprompted conversations are an invaluable source of real-time consumer intelligence.

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How CPGs Can Innovate Successfully During a Rollercoaster 2023

Learn how your business can better anticipate consumer behavior and innovate successfully through a rollercoaster 2023 and beyond.

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Cosmetics Trends & Innovation Report 2023

Consumer behaviours are changing, forcing the cosmetics industry to adapt to an ever-changing and ever-growing list of needs and priorities. Tapping into social media trends is key to identifying growth opportunities first.

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Cost-Of-Living Crisis Report Innovating in Spirits & Liqueurs

Prices are going up, disposable incomes are shrinking, and consumer behaviours are changing. Even the most recession-proof sectors are feeling the impact of the Cost-of-Living Crisis. Our latest report analyses over 13 million consumer conversations to help Spirits & Liqueurs brands navigate these uncertain times.

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Cost-Of-Living Crisis Report Innovating In Snacking

Prices are going up, disposable incomes are shrinking, and consumer behaviours are changing. Even the most recession-proof sectors are feeling the impact of the Cost-of-Living Crisis. Our latest report analyses over 69 million consumer conversations to help snacking brands navigate these uncertain times.

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Cost-Of-Living Crisis Report: Innovating In Cosmetics

Prices are going up, disposable incomes are shrinking, and consumer behaviours are changing. Even the most recession-proof sectors are feeling the impact of the Cost-of-Living Crisis. Our latest report analyses over 11 million consumer conversations to help cosmetics brands navigate these uncertain times.

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How To Grow In Spirits & Liqueurs

The spirits & liqueurs category, traditionally associated with indulgence and quality, is rapidly being influenced by wellness trends. Today’s consumers want the best of both worlds: permissible pleasure that positively boosts their wellbeing. But how can brands serve both these needs at the same time?

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How to Win in Functional Beverages

Attitudes towards drinks are changing. Especially among health conscious and younger consumers. They want beverages that do more than refresh, hydrate and taste good. They are talking about cognitive benefits that help them perform at their best and deliver calming effects. So, how do you innovate in this growing opportunity space today? And how will it evolve tomorrow?

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How to Grow in OTC Cold & Flu

Consumer Health is evolving. Today’s consumers are just as likely to seek medical advice for colds and flus on social media as they are to search for regulatory-approved products. How are you staying up to date and relevant?

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How to Innovate in Plant-Based Food

Plant-based is becoming increasingly popular—and increasingly experimental. It used to be driven by concerns about sustainability and animal welfare. But today’s social media feeds are filled with bold, innovative, vibrant plant-based dishes competing with traditional dishes on a number of levels – consumers’ expectations of plant-based are rising.

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How to Innovate in Personal Care

Consumer needs in Personal Care are fragmenting and becoming increasingly diverse. Digital-first and social-savvy challenger brands are tapping into these emerging growth opportunities and stealing share. How should you respond?

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Personal Care Trends

What are the three key drivers of evolving consumer needs within the Bath, Shower and Deodorants space? Find out with our most recent report!

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A modern Innovation Stage-Gate Process

Successful new product innovations rely on much more than just a “good idea”. Here’s a short guide on how you can optimise your risk/reward ratio when going into the development of new launches.

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