Reports

The Future of Beverages
Our data is tracking 3,388 trending flavors – but what flavors and ingredients should beverages brands prioritize for 2025?
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The Future of Snacking
US snackers are getting hungrier, but they’re also becoming more aware and wary of the ultra-processed nature of their favorite snacks. What does this mean for snacking brands, and how should they react?
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The Future of Alcoholic Beverages
25% of Gen Z are teetotal – so what are the rest of young people in the US drinking (or NOT drinking)?
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Supercharge Your Demand Spaces
Demand frameworks are very good at telling brands 'where to play'. The problem is - they do NOT show brands what to activate and 'how to win' in those spaces.
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Social Listening vs. Social Prediction
“We already have a social listening tool – why do we need social prediction?”
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The Future of Cosmetics
In our NEW report, we explore inclusive, sustainable and affordable beauty – 3 key need-spaces driving consumers to purchase.
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The Sustainability Conversation 2024
26% of trends across the CPG space are connected to sustainability. It’s such a broad topic, consumers are becoming more and more knowledgeable and their needs are splintering.
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Food & Beverages Price & Value Report
The cost of eating and drinking has exploded, forcing people to drastically adjust their spending behavior. It’s crucial now, more than ever before, for CPGs to stay apace with consumers’ oscillating needs. To know where they are willing to spend, and perhaps more importantly, where they are not.
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Vitamins & Supplements vs. Functional Food & Beverages
The vitamins and supplements space is evolving almost as fast as it growing. New formats are on the rise, brands are pivoting to a DTC model, and food and beverage brands are moving in and eating up market share. The battle for the future of health and nutrition has truly begun.
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The Diversity & Inclusion Conversation
Diversity & Inclusion topics are relevant & growing across all CPG categories. Consumers are rejecting "one size fits all", demanding products that fit their specific concerns and requirements.
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The Future of Skincare
The skincare category is changing almost as quickly as it is growing. Post-pandemic behaviors, a cost of living crisis and the rise of social media-influenced trends are disrupting the market faster than brands can react.
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The Future of Energy Drinks
The energy drinks market is growing, growing and growing. US consumers spending in this category is predicted to soar to $47.7 billion by 2030. So what's behind this surge? And how can brands move to ride this wave?
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3 Ways To Do More With Less in 2023
CPGs are moving with caution as budgets are cut, non-essential projects are put on hold and hiring freezes enforced.
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The Future of Meals
The post-pandemic restaurant boom - in which newly liberated consumers spent aggressively on eating out – has ended. Rising prices and concerns over the cost-of-living have provoked consumers to turn to meals they can enjoy at home.
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Home Care Trends & Innovation Report 2023
Consumer behavior in the Home Care category is changing and changing fast. ​ ​ New tensions are appearing which are affecting how consumers act, and perhaps more significantly, how they spend. ​
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The Sustainability Conversation Insight Report
The sustainability conversation continues to grow across all CPG categories (from Food & Beverage to Personal Care).
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Snacking Trends & Innovation Report 2023
Today’s snackers are increasingly discerning and experimental. Their interest in culinary trends is widening and they are voicing their changing behaviors online. These unprompted conversations are an invaluable source of real-time consumer intelligence.
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How CPGs Can Innovate Successfully During a Rollercoaster 2023
Learn how your business can better anticipate consumer behavior and innovate successfully through a rollercoaster 2023 and beyond.
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Cosmetics Trends & Innovation Report 2023
Consumer behaviours are changing, forcing the cosmetics industry to adapt to an ever-changing and ever-growing list of needs and priorities. Tapping into social media trends is key to identifying growth opportunities first.
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Cost-Of-Living Crisis Report Innovating in Spirits & Liqueurs
Prices are going up, disposable incomes are shrinking, and consumer behaviours are changing. Even the most recession-proof sectors are feeling the impact of the Cost-of-Living Crisis. Our latest report analyses over 13 million consumer conversations to help Spirits & Liqueurs brands navigate these uncertain times.
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Cost-Of-Living Crisis Report Innovating In Snacking
Prices are going up, disposable incomes are shrinking, and consumer behaviours are changing. Even the most recession-proof sectors are feeling the impact of the Cost-of-Living Crisis. Our latest report analyses over 69 million consumer conversations to help snacking brands navigate these uncertain times.
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Cost-Of-Living Crisis Report: Innovating In Cosmetics
Prices are going up, disposable incomes are shrinking, and consumer behaviours are changing. Even the most recession-proof sectors are feeling the impact of the Cost-of-Living Crisis. Our latest report analyses over 11 million consumer conversations to help cosmetics brands navigate these uncertain times.
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How To Grow In Spirits & Liqueurs
The spirits & liqueurs category, traditionally associated with indulgence and quality, is rapidly being influenced by wellness trends. Today’s consumers want the best of both worlds: permissible pleasure that positively boosts their wellbeing. But how can brands serve both these needs at the same time?
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How to Win in Functional Beverages
Attitudes towards drinks are changing. Especially among health conscious and younger consumers. They want beverages that do more than refresh, hydrate and taste good. They are talking about cognitive benefits that help them perform at their best and deliver calming effects. So, how do you innovate in this growing opportunity space today? And how will it evolve tomorrow?
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How to Grow in OTC Cold & Flu
Consumer Health is evolving. Today’s consumers are just as likely to seek medical advice for colds and flus on social media as they are to search for regulatory-approved products. How are you staying up to date and relevant?
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How to Innovate in Plant-Based Food
Plant-based is becoming increasingly popular—and increasingly experimental. It used to be driven by concerns about sustainability and animal welfare. But today’s social media feeds are filled with bold, innovative, vibrant plant-based dishes competing with traditional dishes on a number of levels – consumers’ expectations of plant-based are rising.
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How to Innovate in Personal Care
Consumer needs in Personal Care are fragmenting and becoming increasingly diverse. Digital-first and social-savvy challenger brands are tapping into these emerging growth opportunities and stealing share.​ How should you respond?
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Personal Care Trends
What are the three key drivers of evolving consumer needs within the Bath, Shower and Deodorants space? Find out with our most recent report!
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A modern Innovation Stage-Gate Process
Successful new product innovations rely on much more than just a “good idea”. Here’s a short guide on how you can optimise your risk/reward ratio when going into the development of new launches.
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