The Future of Energy Drinks

The energy drinks market is growing, growing and growing. US consumers spending in this category is predicted to soar to $47.7 billion by 2030. So what's behind this surge? And how can brands move to ride this wave?

Consumers are not only talking about this product category more, they are detailing the new and the different occasions in which they are consuming energy drinks. ​

By analyzing over 58 million online consumer conversations, Black Swan has identified a new and emerging occasion-space for energy drinks. 

Read the report to find out:

1) How to create and position concepts that Gen Z really want

2) Emerging trends that we predict will define the landscape tomorrow

3) Two product innovation springboards in the Energy Drink category

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