Social Listening vs. Social Prediction

“We already have a social listening tool – why do we need social prediction?”

Download our guide to the next frontier of market research 

Social listening tools help brands tap into audience segments, identify influencers and power marketing activities.  

But so far, they have NOT been utilized for higher-level marketing use cases – such as brand, innovation and growth strategy.  

This is what social prediction is designed for.  

In Social Listening vs Social Prediction, we analyze:  

  • The users and use cases for these tools 
  • The data differences and how that impacts performance 
  • How AI is powering new capabilities in MRX

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