Define the spaces where your brand can play – and win

Our unique association metrics allow you to understand how consumers view your brand and competitors in relation to key drivers of category growth.

Gaining an immersive understanding of consumer drivers and signals highlighted a number of considerations we were unaware of. This will help ensure our brands remain distinctive and competitive in a quickly evolving category

Head of Consumer Intelligence

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Surface white space innovation opportunities

Understand your brand’s right to play vs. the competition

Inform and sharpen your portfolio and positioning strategy

Start here to future proof your growth

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Our end-to-end innovation platform delivers:

Your portfolio’s growth potential unlocked

Identify white spaces and use Black Swan’s consistent red thread of consumer intelligence to identify your brand’s relative strengths and weaknesses versus your competitors across each growth territory. The result: sharper brand positioning and more relevant propositions, every time.

What consumers say when you're not in the room

Market surveys and brand equity pyramids are one thing – but what do consumers really say about you when you're not in the room? Black Swan lets you understand how consumers actually talk about your brand in relation to the key conversation drivers shaping the category. This source of unprompted insight is a more representative gauge of your brand or product’s role in their daily lives.