Predictive new product ideas that will fly through testing

Powered by AI and predictive social data, our NEW Concepts tool screens, optimizes, and creates winning new product ideas.

The ability to combine quantitative trend sizing with qualitative dialogue exploration is truly unique. It helped us strengthen each concept’s potential by swapping in product attributes we knew would be more relevant to consumers

Consumer Insights Director

case studies

Developed in partnership with PepsiCo

Powered by Black Swan’s real-time trend prediction data

GenAI calibrated on 10,000+ product concepts

See our new Concepts tool in action

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Our end-to-end innovation platform delivers:

Instantly screen & optimize ideas

Unlocks new, agile ways of working - run an idea session in the morning, use the Concepts Screener to refine ideas over lunch, focus the afternoon working on concepts with the highest potential. It's a smart use of data to compress the innovation process.

Glide through concept testing

Get smart AI-led recommendations for making concepts more consumer-relevant and future-ready. It's like having a trends analyst, expert concept writer and brand strategist, all in one tool – ensuring your ideas are the sharpest they can be ahead of validation.