Beverages Reports

The Future of Energy Drinks
The energy drinks market is growing, growing and growing. US consumers spending in this category is predicted to soar to $47.7 billion by 2030. So what's behind this surge? And how can brands move to ride this wave?
How to Win in Functional Beverages
Attitudes towards drinks are changing. Especially among health conscious and younger consumers. They want beverages that do more than refresh, hydrate and taste good. They are talking about cognitive benefits that help them perform at their best and deliver calming effects. So, how do you innovate in this growing opportunity space today? And how will it evolve tomorrow?