Home Care Trends & Innovation Report 2023
Consumer behavior in the Home Care category is changing and changing fast.
New tensions are appearing which are affecting how consumers act, and perhaps more significantly, how they spend.
Tensions between brand loyalty and novel newcomers, between price and value, and between a product's efficacy and sustainability are becoming ever more definitive.
Our latest report uses Trendscope to analyze 2+ million online consumer conversations from the last 2 years to reveal the top predicted trends that brands should be actioning in their new product innovation strategies.
Read the report to find out:
1) Today’s drivers of change in Home Care
2) Emerging trends that we predict will define the landscape tomorrow
3) Discover 3 innovation opportunities to activate in the sustainability space within Home Care