Home Care Trends & Innovation Report 2023

Consumer behavior in the Home Care category is changing and changing fast. ​ ​ New tensions are appearing which are affecting how consumers act, and perhaps more significantly, how they spend. ​
Tensions between brand loyalty and novel newcomers, between price and value, and between a product's efficacy and sustainability are becoming ever more definitive. 

Our latest report uses Trendscope to analyze 2+ million online consumer conversations from the last 2 years to reveal the top predicted trends that brands should be actioning in their new product innovation strategies.

Read the report to find out:

1) Today’s drivers of change in Home Care

2) Emerging trends that we predict will define the landscape tomorrow

3) Discover 3 innovation opportunities to activate in the sustainability space within Home Care

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