The Future of Ready-to-Drink Alcohol

RTDs have exploded. The market is getting very crowded, very quickly. So how do brands differentiate? In this report, we analyse the opportunities and trends that brand should move on now, next and in the future.

Do you remember the rise of hard seltzers? It took the industry completely by surprise.  

But not Black Swan Data. We identified the need-spaces and emerging trends BEFORE brands like White Claw disrupted the category. 

In this report we use the same AI-powered data explore RTDs, with recommendations for how brands can stay ahead in this crowded market.  

What’s inside? 

  • Premiumization of RTDs 
  • New flavors and drinking occasions 
  • How PepsiCo, Heineken and Moet Hennessy use our data to win in their categories 

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