5 Food & Drink Mega-Trends for 2026/27

From TikTok crazes and unexpected flavors to new health hacks and Gen Z trends – these are the food and drink trends to watch in 2026/27.

Over 2025, our trend intelligence analyzed 200M+ consumer posts (from TikTok, Insta, X, etc.) to predict future consumer behavior.

We've collated FIVE must-know insights into one report to offer a glimpse of what's next in food & drink.

How are GLP-1s impacting consumers' emotional connection with food? What's next in functional beverages? Why are drinkers turning away from sweet-flavored spirits?

Download a report for an overview of each trend and actionable recommendations for activating them in 2026/27.