Consumers are demanding extra functionality from their beverages. Beyond hydration, they want drinks to deliver on a growing list of benefits related to performance, physical and mental health and even beauty.
In this report, we use our AI and predictive data to reveal what’s next in the functional beverages space.
We analyze 41+ million consumer posts from Instagram, X, TikTok and 100+ other sources to understand what consumers really want from brands.
What’s inside:
