Functional Ingredients to Watch in 2026

In this report, co-authored with Mintel, we explore three wellness spaces and the next generation of functional ingredients to permeate food and drinks categories.

The Vitamins, Minterals, and Supplements (VMS) category is like an early testing ground for functional ingredients.

Before prebiotics disrupted the soda space or protein invaded the snack aisle, they were pills and powders, gels and gummies.

Download this report to get the inside track on the next functional ingredients to escape the VMS aisle and take over the supermarket.

Also inside:

A shift in the fitness space
New brain-boosting trends
What's next in edible and drinkable beauty

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