Attitudes towards drinks are changing, especially among younger, health conscious consumers. They want beverages that do more than refresh, hydrate and taste good. They are talking about cognitive benefits that help them perform at their best and deliver calming effects, mental clarity and heightened focus.
So, how do you innovate in this growing opportunity space today? And how will it evolve tomorrow?
Find out by reading our latest report. It uses Trendscope to analyse 64+ million consumer conversations, from the last 2 years to identify the top growing opportunity spaces in Functional Beverages and reveal the top predicted trends that brands should be actioning in their new product innovation strategies.
Read the report to find out:
1) Today’s drivers of change in Non-Alcoholic Beverages
2) Emerging trends that we predict will define the landscape tomorrow
3) Ingredients that are quickly gaining popularity
4) A new product springboard: Functional Tea
5) How to optimise your current product portfolio and unlock greater sales.