The Future of Protein

Consumers are demanding more than just a protein boost.

They are beginning to move towards specific proteins that have extra functional and nutritional properties.  

In this report, we analyze ingredient trends in the USA Snacking and Beverages categories to predict what’s next in the protein space.  

What’s inside?  

  • Analysis of 100+ million posts from TikTok, Instagram, X and other sources
  • Animal vs Plant-Based proteins
  • 3 protein-rich ingredients to watch out for in 2025 

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