The Future of Beverages

Our data is tracking 3,388 trending flavors – but what flavors and ingredients should beverages brands prioritize for 2025?
In ‘The Future of Beverages’ we explore the new demands of consumers in 3 non-alcoholic beverage categories: CSDs, Water and Energy & Sports Drinks.

We map the specific flavors and ingredients that will dominate consumers' tastebuds and next year's shelves.

What’s inside?

  • Analysis of 50+ million social and online data points from US consumers
  • The rise of herbs, florals and botanicals
  • How the lines between alcoholic and non-alcoholic beverages are blurring

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