The Future of K-Beauty

In this report, co-authored with Mintel, we’ve combined our data and analysis to predict the next wave of trends to leap from Seoul to Stateside.

K-Beauty has become an unstoppable force that's reshaping Western skincare and cosmetics.

Its influence, powered by the rise of Korean culture - from K-Pop and K-Dramas to fashion and food - now sets the standard for innovation, efficacy and experience in beauty.

Inside this report we explore the differing needs of Korean and Western consumers to predict what's next in the space.

Also inside:

Emerging beauty needs in Korea & the USA
K-Beauty launches in the USA
3x new product springboards for 2026

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