Vitamins & Supplements vs. Functional Food & Beverages

The vitamins and supplements space is evolving almost as fast as it growing. New formats are on the rise, brands are pivoting to a DTC model, and food and beverage brands are moving in and eating up market share. The battle for the future of health and nutrition has truly begun.

In our NEW report, we analyze 149+ million consumer conversations to where brands can win (or lose) in the health and nutrition market. 

Read the report to find out:

1) The 3 key battlegrounds cross-category brands will compete over: Whole Food, Transparency and Bioavailability

2) How brands can activate in these spaces

3) How future-facing brands are already moving in to conquer these needs-spaces. 

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