Alcohol Reports

The low/no alcohol space is about to change. Consumers’ needs are evolving and their desire for symptomless drinking offers new opportunities for brands in 2025.

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The Future of Ready-to-Drink Alcohol

RTDs have exploded. The market is getting very crowded, very quickly. So how do brands differentiate? In this report, we analyse the opportunities and trends that brand should move on now, next and in the future.

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The Future of Alcoholic Beverages

25% of Gen Z are teetotal – so what are the rest of young people in the US drinking (or NOT drinking)?

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Cost-Of-Living Crisis Report Innovating in Spirits & Liqueurs

Prices are going up, disposable incomes are shrinking, and consumer behaviours are changing. Even the most recession-proof sectors are feeling the impact of the Cost-of-Living Crisis. Our latest report analyses over 13 million consumer conversations to help Spirits & Liqueurs brands navigate these uncertain times.

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How To Grow In Spirits & Liqueurs

The spirits & liqueurs category, traditionally associated with indulgence and quality, is rapidly being influenced by wellness trends. Today’s consumers want the best of both worlds: permissible pleasure that positively boosts their wellbeing. But how can brands serve both these needs at the same time?

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