How Trendscope enabled our customer to optimise and dramatically improve the purchase intent of five new product concepts to generate $64m in forecast incremental sales.
As tea brands struggled to keep up with the changing category, Lipton turned to our trend prediction analysis to uncover a new ingredient innovation within Iced Tea.
Based on our key human insights, McDonald’s created a TV campaign celebrating shared McDonald’s rituals to help the brand make truer consumer connections.
