The Future of Cosmetics
In our NEW report, we explore inclusive, sustainable and affordable beauty – 3 key need-spaces driving consumers to purchase.
Beyond beauty, consumers invest in brands that align with a complex set of needs and values. And those needs are constantly evolving.
In ‘The Future of Cosmetics’, we explore these key battlegrounds to examine how brands can win (or lose) in 2024 and beyond.
What's inside this report?
- How intersectionality and the ‘beauty for all’ movement is transforming the inclusivity space
- Refillables, packaging and sustainability in cosmetics
- The impact of the cost-of-living crisis and the rise of ‘dupe’ culture