The Future of Alcoholic Beverages
25% of Gen Z are teetotal – so what are the rest of young people in the US drinking (or NOT drinking)?
The low/no space is an unstoppable disruptor in the alcohol category. In the US, it's growing faster than any other alcoholic sub-category.
In our NEW report into the Beers & Cider and Spirits & Liqueurs categories, we explore the new and emerging trends which will define consumer behavior in 2024+.
- The rise of ‘Mindful Drinking’ among Gen Z consumers
- Why ‘hanxiety’ is impacting drinking behavior
- How to activate demand spaces of alcohol consumers