The Future of Alcoholic Beverages

25% of Gen Z are teetotal – so what are the rest of young people in the US drinking (or NOT drinking)?
The low/no space is an unstoppable disruptor in the alcohol category. In the US, it's growing faster than any other alcoholic sub-category.

In our NEW report into the Beers & Cider and Spirits & Liqueurs categories, we explore the new and emerging trends which will define consumer behavior in 2024+.  

What’s inside?

  • The rise of ‘Mindful Drinking’ among Gen Z consumers
  • Why ‘hanxiety’ is impacting drinking behavior
  • How to activate demand spaces of alcohol consumers 

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