How to Innovate in Personal Care

Consumer needs in Personal Care are fragmenting and becoming increasingly diverse. Digital-first and social-savvy challenger brands are tapping into these emerging growth opportunities and stealing share.​ How should you respond?

Personal Care is evolving. How are you keeping pace?

Consumer needs in Personal Care are fragmenting and becoming increasingly diverse. Digital-first and social-savvy challenger brands are tapping into these emerging growth opportunities and stealing share.​  How can you respond? 

Our latest eBook focuses on how to grow and innovate more effectively in Personal Care. The report contains analysis of the 30+ must-know trends predicted to drive the category's future from our dataset of 9+ million Body Cleansing & Deodorant consumer conversations.

You'll learn:

  • What are the key drivers of change?
  • What can you do now to address the changing consumer needs?
  • What do you need to be planning, and innovating against, next?

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