The Future of Sustainability
Gen Z dominate the sustainability conversation. As their purchasing power grows, it’s essential for brands to understand their needs and what’s driving their behavior.
In this report we explore the 9 key battlegrounds for Gen Z consumers in the food and beverages categories.
Our AI has analyzed 83+ million consumer posts to predict the trends that will define the future of sustainability
From price to convenience and boycotts and misinformation, we uncover what Gen Z really want from brands.
Also inside:
- Insights from TikTok, Instagram, X and 50+ sources
- Are Gen Z willing to pay more for sustainability?
- Advice on how to engage with younger consumers
