The Future of Sustainability

Gen Z dominate the sustainability conversation. As their purchasing power grows, it’s essential for brands to understand their needs and what’s driving their behavior.

In this report we explore the 9 key battlegrounds for Gen Z consumers in the food and beverages categories.

Our AI has analyzed 83+ million consumer posts to predict the trends that will define the future of sustainability

From price to convenience and boycotts and misinformation, we uncover what Gen Z really want from brands.

Also inside:

Insights from TikTok, Instagram, X and 50+ sources
Are Gen Z willing to pay more for sustainability?
Advice on how to engage with younger consumers

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