What's Next In Bread & Bakery

From hybrid creations and TikTok bakes, functional bites and globally-inspired options – bakery isn’t just food anymore.

In this report, we analyze the 9 battlegrounds for innovation in the bread and bakery space.

The bakery aisle is fast becoming a contest between flavor and function, tradition and novelty, wellness and indulgence.

We've pinpointed the emerging consumer needs, growing trends and new opportunities for brands to win with consumers in 2026/27.

What's inside:

Gut-friendly bread: the new growth space of 2026?
From adventure to authorship: the global bakery trends to watch
Inspiration for new product ideas