The Future of Functional Snacks

Convenience. Indulgence. Nutrition. Consumers in the USA are getting hungrier for foods that multi-task.

The demand for foods that serve multiple needs and an array of occasions is redefining the snacking category. 

Traditional snacks like candy bars, chips and cookies are being fortified with vitamins and supplements - while challenger brands are offering a new generation of snacks that are tasty and packed with nutritional benefits. 

In this report, we explore what’s next in this space, including:  

  • New products to watch out for in 2025
  • Emerging needs and benefits
  • A gap in the gut health space  

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