Our Thinking

Can Social Data Drive Product Innovation?
At The Social Intelligence Labs ‘Trends Summit’ 2024 Nik Pearmine, Chief Strategy Officer at Black Swan, hosted a panel to discuss the utility of social data in product innovation.
15 - May - 24
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10 - Oct - 23
Black Swan Data named in GRIT Top 50 Most Innovative Companies in 2023
The Black Swan team is thrilled to announce we have been named in GRIT’s Top 50 Most Innovative Companies 2023. The Greenbook Research Industry Trend (GRIT) shortlists the most pioneering suppliers in the MRX space.
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15 - Jul - 23
INSIGHTS
Navigating the Sustainability Landscape: What Do Consumers REALLY Care About?
Allison James, Head of Professional Services at Black Swan shares her thoughts on how CPGs can navigate the sustainability landscape with confidence.
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28 - Jun - 23
INSIGHTS
3 Insights from 'Food & Beverages: Price & Value Report'
Black Swan have published an insights report into price and value perception in the food and beverages categories. We've summarized THREE key insights from inside the report.
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25 - Apr - 23
INSIGHTS
WEBINAR: Predicting the Future of Functional Beverages
How can brands look into the future? A fortune teller? A crystal ball? Black Swan hosted a webinar with Beverages Industry to answer this very question. Presented by Gianna Tomassi and Jeremy Barlow, they examined cross-category trends to find out what's next in functional beverages.
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21 - Apr - 23
CPG RESEARCH
Coty and IKEA: Can AI Get to the Heart of Consumer Behavior?
Camilla Carson was joined by Nithya Seshachalam from Coty and Oya Unlu from IKEA at IIEX Europe to discuss if AI can get to the heart of consumer behavior.
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17 - Mar - 23
CPG RESEARCH
Productive Creativity in CPG Innovation – Testing to Validate, not Create
Why do poor performing ideas go through rounds and rounds of iterative testing, wasting time and money? Phil Norminton, VP of Insights & Partnerships explains how using objective data and relevant stimulus makes creativity productive.
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02 - Mar - 23
CPG RESEARCH
Static vs Dynamic Segmentations
Adam Griswold breaks down why Segmentations are the key to achieving Market Orientation, and how CPGs can overcome the challenges associated with traditional, moment-in-time research studies.
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28 - Feb - 23
CPG RESEARCH
The Problem with CPG Research
Lauren Warnock, Director of Solutions Strategy at Black Swan discusses the inefficiencies in traditional CPG research.
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21 - Feb - 23
INSIGHTS
A Plant-Based Product Concept in 10 mins
Ben Stern demonstrates how our SaaS platform can be used to create a plant-based product concept in just 10 mins.
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04 - Jan - 23
How cosnova Infuses AI Through Every Step of the Product Development Process
cosnova are a Frankfurt-based company that specialises in decorative cosmetics.We spoke to Maria Nyugen, cosnova’s Trends & Consumer Insights Manager to explore how she’s using Black Swan’s cutting-edge technology to fuel rapid innovation...
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30 - Aug - 22
Consumer Behaviour
How The Cost-of-Living Crisis Will Impact Snacking
Turn on the news, read a newspaper, browse Twitter or any other news source, and you’ll find an article or a story about the growing Cost-of-Living Crisis.
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22 - Aug - 22
Consumer Behaviour
How the Cost-of-Living Crisis Will Impact Cosmetics
The Cost-of-Living Crisis is here, and everyone’s talking about it, taking to online forums and sites to voice their frustrations. Since the beginning of the year, we’ve seen a 72% increase in online dialogue around economic concerns across all CPG product categories.
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