Our Thinking

How The Cost-of-Living Crisis Will Impact Snacking
Turn on the news, read a newspaper, browse Twitter or any other news source, and you’ll find an article or a story about the growing Cost-of-Living Crisis.
30 - Aug - 22
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22 - Aug - 22
Consumer Behaviour
How the Cost-of-Living Crisis Will Impact Cosmetics
The Cost-of-Living Crisis is here, and everyone’s talking about it, taking to online forums and sites to voice their frustrations. Since the beginning of the year, we’ve seen a 72% increase in online dialogue around economic concerns across all CPG product categories.
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12 - Aug - 22
Big Data
What Does The Cost-of-Living Crisis Mean For CPG Innovation?
We’re entering tricky economic waters. Rapid inflation has created a cost-of-living crisis on the heels of a pandemic, with consumers struggling to pay for everyday goods. As raw material costs rise and disposable incomes shrink, the CPG industry is starting to feel the squeeze.
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29 - Jun - 22
Uncategorised
We've Raised $18.5m!
We’re thrilled to share that Black Swan Data have recently closed a $18.5M growth fundraising round which adds Oxx Capital to our existing investors: Albion VC, Blackstone, Mitsui and Lloyds. It’s an incredibly proud moment for us both, and the Black Swan team.
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17 - Apr - 22
Big Data
Pet Care Evolved: What’s Coming?
If you don’t look after a pet, you likely know someone who does. With many of us spending the majority of our time staying at home due to the pandemic, pet ownership has skyrocketed, with more and more households adding these lovely new members.
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23 - Mar - 22
Big Data
Could We Have Predicted Hard Seltzers? And What’s Coming Next?
Hard Seltzer’s growth to $5bn sales in a little over five years has been nothing short of spectacular, but could it have been predicted? And what’s next in the rapid evolution of this fast-growing category? These are the questions we set out to answer in the following analysis.
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04 - Mar - 22
Uncategorised
Our Response To The Crisis In Ukraine
To all our Swans, Customers and Friends,   Like everyone, I’m deeply saddened and concerned by the ongoing crisis in Ukraine.   In times like these it can be difficult to know how to help, but I’m a firm believer that many small actions can add up to make a big difference.
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02 - Feb - 22
Big Data
How We Predicted Alcohol Trends For Twitter
What can millions of conversations tell us about the future of booze? That was Twitter’s brief when they asked Black Swan to create a 2022 Birdseye Emerging Trends report. If you haven’t seen it yet, you’re missing out! You can find a short summary about it HERE.
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19 - Jan - 22
Big Data
The Evolution of Alcoholic Drinks
Here at Black Swan Data, we are proud to be recognised as a Twitter Official Partner. The Official Partner badge is awarded to a handful of select companies who have been independently evaluated as best-in-breed solutions, which in our case is using social intelligence to anticipate and predict consumer behaviour for marketing and innovation strategy.
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19 - Oct - 21
Consumer Behaviour
Is it the beginning of the end of Primary Research?
Since the beginning of market research in the early 1900’s, companies have been trying to understand the needs of their customers, find ways of improving their products, and validate new ideas before spending large amounts of money developing them.
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29 - Sep - 21
Case Study
The Anatomy of a Pinterest Trend
As briefs go, it’s not often you get asked by a leading platform to explore what makes their content, and how people engage with it, unique.   Yet, this is the challenge Pinterest and other content platforms face to keep Advertisers engaged and to differentiate themselves in an industry where ‘trends’ are the commodity.
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21 - Sep - 21
Big Data
Black Swan Data recognised as Official Twitter Partner
Our mission is to accurately predict and anticipate changes in consumer behaviour so that our customers can stay ahead of the curve, make better strategic decisions and launch more successful new product innovations to market.   
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27 - Aug - 21
Consumer Behaviour
3 Trend Predictions for Non-Alcoholic Beverages
Consumers’ non-alcoholic beverage choices and preferences are evolving.   2020 was ripe for embracing the low- and no-alcohol trends, and consumers’ thirst for non-alcoholic beverages have continued to increase with attitudes towards moderation and balance becoming salient.   Using our US Non-Alcoholic Beverages dataset, we’ve taken a deep dive into three major shifts that are occurring within the category; Breaking Monotony, Enhance The Natural and Functional Health.
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