The Future of Beer

The low/no alcohol space is about to change. Consumers’ needs are evolving and their desire for symptomless drinking offers new opportunities for brands in 2025.

Gen Z and Millennial consumers have been moderating their drinking due to concerns over their physical and mental health.  

It’s no coincidence that sales and product launches of low/no beer escalated during the moderation movement.  

But what’s next? In this report we use AI and predictive analytics to look into the future of the beer space.  

Also inside:  

  • The problem with low/no 
  • What do Gen Z and Millennials really want
  • Analysis of 11+ million TikTok, Instagram, X posts from drinkers in the USA

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