The Future of Snacking
US snackers are getting hungrier, but they’re also becoming more aware and wary of the ultra-processed nature of their favorite snacks. What does this mean for snacking brands, and how should they react?
‘Ultra Processed’ is the number #1 growing trend in our US Snacking data.
In this report we explore how this trend is manifesting in the Nuts and Seeds, Chips and Cereal spaces.
- Analysis of 77+ million data points of US consumers
- Are consumers prioritizing health or indulgence?
- How can brands position themselves to win in the 2024 snacking landscape?