The Future of Snacking

US snackers are getting hungrier, but they’re also becoming more aware and wary of the ultra-processed nature of their favorite snacks. What does this mean for snacking brands, and how should they react?

‘Ultra Processed’ is the number #1 growing trend in our US Snacking data.  

In this report we explore how this trend is manifesting in the Nuts and Seeds, Chips and Cereal spaces. 

What’s inside?  

  • Analysis of 77+ million data points of US consumers 
  • Are consumers prioritizing health or indulgence?  
  • How can brands position themselves to win in the 2024 snacking landscape?

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