How PepsiCo is Using AI to Craft Winning New Product Concepts

How many brands are wasting millions of dollars developing concepts that should never have made it past the whiteboard?

PepsiCo approached Black Swan with a challenge: too much time and budget were being spent developing ideas that the team knew wouldn't succeed in market.

So together with their Global Innovation Capability Team, we build a Concepts Tool - bringing objectivity and real-time consumer data into the ideation process.

The result?

Save weeks drafting and re-working poor ideas, by instantly scoring concepts against real-time consumer data
Cut costs by focusing resources on ideas with the strongest market potential
Boost creativity by giving teams the confidence to make bolder, data-led decisions

Download the whitepaper to learn more.