Prioritize ingredients, claims and benefits for a successful product

Mapping and comparing hundreds of granular-level trends in real time, Black Swan helps you create the formula for a winning product, and craft claims to match.

The ability to instantly understand, map and rank every ingredient and benefit being talked about in a growth space is game-changing. It means we can jump forward several steps at once whilst delivering the evidence the business needs

Global Brand Director

case studies

Discover which benefits, ingredients, and claims consumers are discussing, and why

Compare every trend by its maturity and predicted growth potential

Develop clear, directional product briefs that R&D will love

Start here to future proof your growth

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Our end-to-end innovation platform delivers:

A trend framework built for innovation

Every month, our platform analyzes 500,000 product-level trends. With an 89% accurate prediction of where each trend is heading, build products with confidence, knowing the ingredients, flavors, and benefits you choose will be relevant for the next 6-24 months.

Start speaking the same language

Teams can speak different languages. Sometimes folks in R&D just don’t understand the folks in marketing and innovation, and vice versa. With Black Swan, you can identify key consumer needs, and turn those into clear recommendations about benefits, ingredients, and claims for product development. Think auto-translate for innovation.