The Future of Frozen Food

Think the frozen category is a little frozen in time? Neglected? Or maybe lacking in disruptive influences or innovation opportunities?

Think again. The frozen space is changing almost as fast as it's growing. ​

​The freezer has become a playground for flavor experimentation and culinary imagination. 

In this report, we focus on frozen desserts.  

We’ve analyzed 101+ million consumer posts from TikTok, Instagram, X and other sources to predict what’s next in this space.  

Also inside:  

  • Opportunities for brands in 2025+
  • The tension between indulgence and health
  • Recipe for a winning frozen dessert 

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