Identify dynamic growth drivers & opportunities

Map your category’s future growth drivers and white spaces using a network analysis of the topics being actively discussed online by millions of consumers.

A consumer-led view of what will drive demand in the next one to three years

An always-on perspective as dynamic as your category

A strategic growth framework you can really act on

Start here to future proof your growth

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Our end-to-end innovation platform delivers:

The most comprehensive & consumer-centric view of your category

Most consumer research starts with a “top-down” view, backed up by data collected from prompted surveys. At Black Swan, we start “bottom-up” – analyzing every topic of conversation consumers are talking about unprompted. It means we can see your category how consumers see it, surface unmet needs, and find the crucial opportunity spaces where categories overlap.

Growth drivers that are dynamic (like your category)

Nothing is more frustrating than an expensive, out-of-date, and unactionable segmentation study. That’s why Black Swan’s dynamic growth drivers are updated every month with emerging trends and millions of new consumer conversations to ensure your insights are real-time and relevant.

Everyone on the same page

With multiple sources of data and conflicting opinions, getting everyone on board with your innovation strategy can be like herding cats. One universal consumer view means a consistent organization-wide view of what's really driving your category. In turn, that fuels joined-up growth plans and better decision making throughout your innovation process.