Our Thinking

15 - Jan - 20

CES 2020 | Beyond the Robots

The biggest and boldest are sometimes overshadowed by the everyday delicate changes which make our busy lives that little bit easier.

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16 - Jul - 19

Beer and the Alcohol-Free Boom

While the name suggests zero percent alcohol, this isn't strictly true; the product term includes any beer with less than 0.5% alcohol content - so its effect is zero. The aim is to reproduce the taste of beer without its inebriating effects. Traditionally, an unvaried product type chiefly spanning lager, the ‘lo and no’ trend is now starting to impact other beer types, such as ales and wheat beers while improving non-alcoholic lager quality too.

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14 - Jul - 19

Cheers to Locally Sourced Beer

The Local Hype Today’s consumers are increasingly seeking out locally sourced products, regional foods and ingredients. Indeed for many, the ‘local’ label is a stronger pull than ‘organic’. Particularly within the craft beer and cider space, the influence of this trend is making an impact.

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14 - Jul - 19

Lactose - beer's latest unlikely ally?

Why has lactose beer become 'a thing'? For decades, lactose was largely on the periphery and only discussed in craft beer conversation, usually in relation to milk stouts. Now a shift is being seen and lactose is rising on the beer product agenda, with adoption in products previously considered unacceptable.

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08 - Jul - 19

Korean Beauty: Spotlight on Centella Asiatica

Centella Asiatica – also known as Asiatic Pennywort, Tiger Grass or Gotu Kol – is a herbaceous, perennial plant native to the wetlands in Asia. For centuries it’s been used in cooking and for medicinal purposes.

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08 - Jul - 19

Innovation

The rise of the anti-inflammatory trend

Traditionally we’d tend to think of anti-inflammatory as a type of medication, like aspirin or ibuprofen, for alleviation of physical ailments like sports injuries. As we’re seeing with so many other health-related trends, the conversation around anti-inflammatories is now significantly broadening - not only in application but category expansion too.

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08 - Jul - 19

Consumer Behaviour

What is Hallyu and why has it become such a big trend?

Hallyu, a term we may not be familiar with by name but certainly are by output, is a Chinese word literally translating as “Korean Wave”. It refers to the transcendence and increasing popularity of South Korean cultural exports, firstly picked up by countries such as China and Japan, and now more recognisably across Western countries too.

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28 - Jun - 19

Consumer Behaviour

Throwback to predicting a bonanza BBQ weekend for Tesco

The sun is out, so it's likely the barbecues will be too. Which got us thinking about one of our early projects for the UK’s biggest retailer Tesco.

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28 - Jun - 19

Data science

How we adapted our datasets to Turkish and Russian

Our unique trend prediction tool Trendscope ingests millions of Social data conversations from sources all over the world. And our datasets are constantly growing.

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28 - Jun - 19

Uncategorised

Trendscope™ 3.0: Introducing Dynamic Trend Clustering

We’ve recently launched Trendscope™ 3.0 – the newest version of our trend prediction tool. Trendscope™3.0 brings a host of new features, and I’m going to dive into one of them here: our new Beta feature Dynamic Trend Clustering.

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28 - Jun - 19

Marketing

The story behind our new bold brand

After a busy few months of planning, designing, writing, refining and testing, we’re delighted to reveal our bold new website and brand identity.

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07 - May - 19

Consumer Behaviour

PepsiCo & Trendscope's partnership is more than just crisp flavours!

Read about how PepsiCo have used our Social Prediction capabilities to not only decide the flavours of their new crisps, but also to inform their marketing decisions too.

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