Our Thinking

Productive Creativity in CPG Innovation – Testing to Validate, not Create
Why do poor performing ideas go through rounds and rounds of iterative testing, wasting time and money? Phil Norminton, VP of Insights & Partnerships explains how using objective data and relevant stimulus makes creativity productive.
17 - Mar - 23
READ ARTICLE
19 - Jan - 22
Big Data
The Evolution of Alcoholic Drinks
Here at Black Swan Data, we are proud to be recognised as a Twitter Official Partner. The Official Partner badge is awarded to a handful of select companies who have been independently evaluated as best-in-breed solutions, which in our case is using social intelligence to anticipate and predict consumer behaviour for marketing and innovation strategy.
READ ARTICLE
19 - Oct - 21
Consumer Behaviour
Is it the beginning of the end of Primary Research?
Since the beginning of market research in the early 1900’s, companies have been trying to understand the needs of their customers, find ways of improving their products, and validate new ideas before spending large amounts of money developing them.
READ ARTICLE
29 - Sep - 21
Case Study
The Anatomy of a Pinterest Trend
As briefs go, it’s not often you get asked by a leading platform to explore what makes their content, and how people engage with it, unique.   Yet, this is the challenge Pinterest and other content platforms face to keep Advertisers engaged and to differentiate themselves in an industry where ‘trends’ are the commodity.
READ ARTICLE
21 - Sep - 21
Big Data
Black Swan Data recognised as Official Twitter Partner
Our mission is to accurately predict and anticipate changes in consumer behaviour so that our customers can stay ahead of the curve, make better strategic decisions and launch more successful new product innovations to market.   
READ ARTICLE
27 - Aug - 21
Consumer Behaviour
3 Trend Predictions for Non-Alcoholic Beverages
Consumers’ non-alcoholic beverage choices and preferences are evolving.   2020 was ripe for embracing the low- and no-alcohol trends, and consumers’ thirst for non-alcoholic beverages have continued to increase with attitudes towards moderation and balance becoming salient.   Using our US Non-Alcoholic Beverages dataset, we’ve taken a deep dive into three major shifts that are occurring within the category; Breaking Monotony, Enhance The Natural and Functional Health.
READ ARTICLE
27 - Aug - 21
Consumer Behaviour
Shifting Consumer Habits in Cleaning & Home Care
Covid has undoubtedly shifted consumer’s cleaning habits and priorities. Although many of us are slowly easing out of the pandemic, and may feel ‘normality’ returning, the last 18 months has permanently elevated the importance of hygiene in the home, and consequently, purchasing behaviour.
READ ARTICLE
03 - Aug - 21
Big Data
It’s not about data
This may sound odd coming from me, as I am the Chief Data Officer for Black Swan Data, and it may be stating the obvious for others, but I’ve always found that even things that are obvious are easy to forget and are worth repeating — this job is not about data.
READ ARTICLE
29 - Jul - 21
Big Data
Trends that are eating up the snacking world
Customers are changing the way they’re viewing and consuming snacks. We’ve not only seen a long-term increase in snacking itself but also a shift in the reasons behind why shoppers are grabbing a bite or beverage.
READ ARTICLE
10 - May - 21
Consumer Behaviour
Vitamins and Supplements: The Next Frontier for Food and Drink Brands?
The Vitamins, Minerals and Supplements category has never been healthier. Fuelled by Covid, the category’s heartland of immunity and prevention has seen a huge resurgence amongst both core and new consumers over the last 18 months.
READ ARTICLE
04 - May - 21
Consumer Behaviour
Our Vitamins and Supplements Predictions 2021+
Kombucha tea anyone? Or maybe a turmeric shot? An increasing number of consumers are taking a proactive approach to their health and wellbeing, but not necessarily in the traditional formats we have become used to.
READ ARTICLE
18 - Mar - 21
Uncategorised
Priority Skincare Innovation Areas for 2021+
Covid is creating new opportunities in Skincare. Are you ready?  
READ ARTICLE
09 - Mar - 21
What is the Key Ingredient for Effective Insight?
Context is King. In all research, no matter what technique you are using, surveys, focus groups, online communities, social data analysis, or Big Data science work, establishing context is a critical task.
READ ARTICLE