Our Thinking

How The Cost-of-Living Crisis Will Impact Snacking
Turn on the news, read a newspaper, browse Twitter or any other news source, and you’ll find an article or a story about the growing Cost-of-Living Crisis.
30 - Aug - 22
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27 - Aug - 21
Consumer Behaviour
Shifting Consumer Habits in Cleaning & Home Care
Covid has undoubtedly shifted consumer’s cleaning habits and priorities. Although many of us are slowly easing out of the pandemic, and may feel ‘normality’ returning, the last 18 months has permanently elevated the importance of hygiene in the home, and consequently, purchasing behaviour.
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03 - Aug - 21
Big Data
It’s not about data
This may sound odd coming from me, as I am the Chief Data Officer for Black Swan Data, and it may be stating the obvious for others, but I’ve always found that even things that are obvious are easy to forget and are worth repeating — this job is not about data.
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29 - Jul - 21
Big Data
Trends that are eating up the snacking world
Customers are changing the way they’re viewing and consuming snacks. We’ve not only seen a long-term increase in snacking itself but also a shift in the reasons behind why shoppers are grabbing a bite or beverage.
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10 - May - 21
Consumer Behaviour
Vitamins and Supplements: The Next Frontier for Food and Drink Brands?
The Vitamins, Minerals and Supplements category has never been healthier. Fuelled by Covid, the category’s heartland of immunity and prevention has seen a huge resurgence amongst both core and new consumers over the last 18 months.
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04 - May - 21
Consumer Behaviour
Our Vitamins and Supplements Predictions 2021+
Kombucha tea anyone? Or maybe a turmeric shot? An increasing number of consumers are taking a proactive approach to their health and wellbeing, but not necessarily in the traditional formats we have become used to.
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18 - Mar - 21
Uncategorised
Priority Skincare Innovation Areas for 2021+
Covid is creating new opportunities in Skincare. Are you ready?  
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09 - Mar - 21
What is the Key Ingredient for Effective Insight?
Context is King. In all research, no matter what technique you are using, surveys, focus groups, online communities, social data analysis, or Big Data science work, establishing context is a critical task.
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22 - Jan - 21
Big Data
Foresight & Prediction: The CPG Leader’s View
  Foresight pioneers.   Recently, we were lucky enough to host an exceptionally insightful event where we brought together a group of 25 senior leaders from the CPG industry who shared their experiences, best practises and learnings in the field of progressive consumer insights and marketing.
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15 - Dec - 20
Big Data
How Colgate leverages AI and Big Data
What are large CPG brands doing to differentiate their consumer intelligence so they can innovate more effectively?
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04 - Nov - 20
Uncategorised
What can we learn from PepsiCo’s ‘Chief Forecaster’?
Are you still waiting until products show up on the shelf to understand the market and take action? ‘Chief Forecaster’, Stephan Gans, from PepsiCo explains how that was the industry norm until recently.
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23 - Oct - 20
Data science
How Data Science and Behavioural Economics are changing the research world
Stop asking questions and start getting answers
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21 - Aug - 20
You can kiss the lipstick index goodbye: Our lip care trend predictions for 2021
Lipstick out, moisturiser in Back in August, the famous ‘lipstick index’, a phrase coined by Leonard Lauder signifying the resilience of cosmetics during times of economic turmoil due to consumers turning to makeup as an affordable indulgence, was substituted by the ‘moisturising index’.
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