Our Thinking

17 - Apr - 22

Big Data

If you don’t look after a pet, you likely know someone who does. With many of us spending the majority of our time staying at home due to the pandemic, pet ownership has skyrocketed, with more and more households adding these lovely new members.

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23 - Mar - 22

Big Data

Could We Have Predicted Hard Seltzers? And What’s Coming Next?

Hard Seltzer’s growth to $5bn sales in a little over five years has been nothing short of spectacular, but could it have been predicted? And what’s next in the rapid evolution of this fast-growing category? These are the questions we set out to answer in the following analysis.

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04 - Mar - 22

Uncategorised

Our Response To The Crisis In Ukraine

To all our Swans, Customers and Friends, Like everyone, I’m deeply saddened and concerned by the ongoing crisis in Ukraine. In times like these it can be difficult to know how to help, but I’m a firm believer that many small actions can add up to make a big difference.

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02 - Feb - 22

Big Data

How We Predicted Alcohol Trends For Twitter

What can millions of conversations tell us about the future of booze? That was Twitter’s brief when they asked Black Swan to create a 2022 Birdseye Emerging Trends report. If you haven’t seen it yet, you’re missing out! You can find a short summary about it HERE.

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19 - Jan - 22

Big Data

The Evolution of Alcoholic Drinks

Here at Black Swan Data, we are proud to be recognised as a Twitter Official Partner. The Official Partner badge is awarded to a handful of select companies who have been independently evaluated as best-in-breed solutions, which in our case is using social intelligence to anticipate and predict consumer behaviour for marketing and innovation strategy.

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19 - Oct - 21

Consumer Behaviour

Is it the beginning of the end of Primary Research?

Since the beginning of market research in the early 1900’s, companies have been trying to understand the needs of their customers, find ways of improving their products, and validate new ideas before spending large amounts of money developing them.

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29 - Sep - 21

Case Study

The Anatomy of a Pinterest Trend

As briefs go, it’s not often you get asked by a leading platform to explore what makes their content, and how people engage with it, unique. Yet, this is the challenge Pinterest and other content platforms face to keep Advertisers engaged and to differentiate themselves in an industry where ‘trends’ are the commodity.

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27 - Aug - 21

Consumer Behaviour

3 Trend Predictions for Non-Alcoholic Beverages

Consumers’ non-alcoholic beverage choices and preferences are evolving. 2020 was ripe for embracing the low- and no-alcohol trends, and consumers’ thirst for non-alcoholic beverages have continued to increase with attitudes towards moderation and balance becoming salient. Using our US Non-Alcoholic Beverages dataset, we’ve taken a deep dive into three major shifts that are occurring within the category; Breaking Monotony, Enhance The Natural and Functional Health.

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27 - Aug - 21

Consumer Behaviour

Shifting Consumer Habits in Cleaning & Home Care

Covid has undoubtedly shifted consumer’s cleaning habits and priorities. Although many of us are slowly easing out of the pandemic, and may feel ‘normality’ returning, the last 18 months has permanently elevated the importance of hygiene in the home, and consequently, purchasing behaviour.

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03 - Aug - 21

Big Data

It’s not about data

This may sound odd coming from me, as I am the Chief Data Officer for Black Swan Data, and it may be stating the obvious for others, but I’ve always found that even things that are obvious are easy to forget and are worth repeating — this job is not about data.

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29 - Jul - 21

Big Data

Trends that are eating up the snacking world

Customers are changing the way they’re viewing and consuming snacks. We’ve not only seen a long-term increase in snacking itself but also a shift in the reasons behind why shoppers are grabbing a bite or beverage.

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10 - May - 21

Consumer Behaviour

Vitamins and Supplements: The Next Frontier for Food and Drink Brands?

The Vitamins, Minerals and Supplements category has never been healthier. Fuelled by Covid, the category’s heartland of immunity and prevention has seen a huge resurgence amongst both core and new consumers over the last 18 months.

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