Our Thinking

Productive Creativity in CPG Innovation – Testing to Validate, not Create
Why do poor performing ideas go through rounds and rounds of iterative testing, wasting time and money? Phil Norminton, VP of Insights & Partnerships explains how using objective data and relevant stimulus makes creativity productive.
17 - Mar - 23
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22 - Jun - 15
Consumer Behaviour
Gorillas with Calculators – Can Predictive Science Aid the Creative Process?
As Nate Silver, the Godfather of modern predictive analytics puts it, ‘Prediction is both an Art and a Science.’
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27 - May - 15
Consumer Behaviour
How Black Swan Seized The Day with Quaker Canada's #TodayList
Doing things that matter feels good.
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14 - May - 15
Marketing 
Can You Describe the Taste of a Banana?
Imagine travelling back in time 100 years and trying to explain how we live in 2018. I reckon it’s about as easy as trying to describe the taste of a banana to someone who has never tasted one… Go on, give it a try…the words yellow and bananary are banned.  
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28 - Jan - 15
Data science
My Sentiment Exactly.... We loooooove data science!
Black Swan's Data Science Lead Architect Henrietta Eyre on the complexities of Sentiment Analysis, and how to build a sentiment classifier.
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17 - Jun - 14
Marketing 
Teaching an old dog new tricks...
For me, the benefit of nearly three decades in business is grey hair and a degree in hindsight. This I earned from riding the marketing wave with brands across sectors through cycles of boom and bust, taking the Army to war (as a brand) and digging RBS out of a hole during the recession, to name just a few.
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28 - May - 14
Big Data
The real data revolution
I first moved to London back in 1998 in the middle of the first dot com boom as a developer and to say the streets were paved with gold was a bit of an understatement. 
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23 - Mar - 14
Hello, We’re Black Swan.
Two years ago we started Black Swan Data, with a simple belief that data and technology can, and will change the way business is done.
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