Our Thinking

22 - Jun - 15

Consumer Behaviour

Gorillas with Calculators – Can Predictive Science Aid the Creative Process?

As Nate Silver, the Godfather of modern predictive analytics puts it, ‘Prediction is both an Art and a Science.’

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27 - May - 15

Consumer Behaviour

How Black Swan Seized The Day with Quaker Canada's #TodayList

Doing things that matter feels good.

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14 - May - 15

Marketing

Can You Describe the Taste of a Banana?

Imagine travelling back in time 100 years and trying to explain how we live in 2018. I reckon it’s about as easy as trying to describe the taste of a banana to someone who has never tasted one… Go on, give it a try…the words yellow and bananary are banned.

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28 - Jan - 15

Data science

My Sentiment Exactly.... We loooooove data science!

Black Swan's Data Science Lead Architect Henrietta Eyre on the complexities of Sentiment Analysis, and how to build a sentiment classifier.

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17 - Jun - 14

Marketing

Teaching an old dog new tricks...

For me, the benefit of nearly three decades in business is grey hair and a degree in hindsight. This I earned from riding the marketing wave with brands across sectors through cycles of boom and bust, taking the Army to war (as a brand) and digging RBS out of a hole during the recession, to name just a few.

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28 - May - 14

Big Data

The real data revolution

I first moved to London back in 1998 in the middle of the first dot com boom as a developer and to say the streets were paved with gold was a bit of an understatement.

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23 - Mar - 14

Hello, We’re Black Swan.

Two years ago we started Black Swan Data, with a simple belief that data and technology can, and will change the way business is done.

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