Our Thinking

22 - Oct - 15

Data science

Data Science – What Exactly is the Purpose?

Everyone knows data science is important. Most people have heard stories about companies who used data science to predict the future, revolutionise their business, or even disrupt an industry. Many people know that data scientists ‘build models’, ‘write algorithms’ and ‘make predictions’. Few people know what those buzz words actually mean, let alone why we use them.

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31 - Jul - 15

Big Data

How to Avoid an #Identity Crisis!

Can we predict our identity from the way we use language?

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25 - Jun - 15

Consumer Behaviour

Cannes Lions: Black Swan's Oscar Winning Formula?

In my research for model inspiration whilst trying to predict the Cannes Lions, I found two papers discussing approaches to predicting the Oscars. A fitting link, as the Cannes Lions have often been dubbed as the Oscars of the ad industry.

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22 - Jun - 15

Consumer Behaviour

Gorillas with Calculators – Can Predictive Science Aid the Creative Process?

As Nate Silver, the Godfather of modern predictive analytics puts it, ‘Prediction is both an Art and a Science.’

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27 - May - 15

Consumer Behaviour

How Black Swan Seized The Day with Quaker Canada's #TodayList

Doing things that matter feels good.

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14 - May - 15

Marketing

Can You Describe the Taste of a Banana?

Imagine travelling back in time 100 years and trying to explain how we live in 2018. I reckon it’s about as easy as trying to describe the taste of a banana to someone who has never tasted one… Go on, give it a try…the words yellow and bananary are banned.

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28 - Jan - 15

Data science

My Sentiment Exactly.... We loooooove data science!

Black Swan's Data Science Lead Architect Henrietta Eyre on the complexities of Sentiment Analysis, and how to build a sentiment classifier.

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17 - Jun - 14

Marketing

Teaching an old dog new tricks...

For me, the benefit of nearly three decades in business is grey hair and a degree in hindsight. This I earned from riding the marketing wave with brands across sectors through cycles of boom and bust, taking the Army to war (as a brand) and digging RBS out of a hole during the recession, to name just a few.

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28 - May - 14

Big Data

The real data revolution

I first moved to London back in 1998 in the middle of the first dot com boom as a developer and to say the streets were paved with gold was a bit of an understatement.

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23 - Mar - 14

Hello, We’re Black Swan.

Two years ago we started Black Swan Data, with a simple belief that data and technology can, and will change the way business is done.

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