Our Thinking

15 - Jul - 23

INSIGHTS

Navigating the Sustainability Landscape: What Do Consumers REALLY Care About?

Allison James, Head of Professional Services at Black Swan shares her thoughts on how CPGs can navigate the sustainability landscape with confidence.

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28 - Jun - 23

INSIGHTS

3 Insights from 'Food & Beverages: Price & Value Report'

Black Swan have published an insights report into price and value perception in the food and beverages categories. We've summarized THREE key insights from inside the report.

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25 - Apr - 23

INSIGHTS

WEBINAR: Predicting the Future of Functional Beverages

How can brands look into the future? A fortune teller? A crystal ball? Black Swan hosted a webinar with Beverages Industry to answer this very question. Presented by Gianna Tomassi and Jeremy Barlow, they examined cross-category trends to find out what's next in functional beverages.

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21 - Apr - 23

CPG RESEARCH

Coty and IKEA: Can AI Get to the Heart of Consumer Behavior?

Camilla Carson was joined by Nithya Seshachalam from Coty and Oya Unlu from IKEA at IIEX Europe to discuss if AI can get to the heart of consumer behavior.

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17 - Mar - 23

CPG RESEARCH

Productive Creativity in CPG Innovation – Testing to Validate, not Create

Why do poor performing ideas go through rounds and rounds of iterative testing, wasting time and money? Phil Norminton, VP of Insights & Partnerships explains how using objective data and relevant stimulus makes creativity productive.

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02 - Mar - 23

CPG RESEARCH

Static vs Dynamic Segmentations

Adam Griswold breaks down why Segmentations are the key to achieving Market Orientation, and how CPGs can overcome the challenges associated with traditional, moment-in-time research studies.

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28 - Feb - 23

CPG RESEARCH

The Problem with CPG Research

Lauren Warnock, Director of Solutions Strategy at Black Swan discusses the inefficiencies in traditional CPG research.

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21 - Feb - 23

INSIGHTS

A Plant-Based Product Concept in 10 mins

Ben Stern demonstrates how our SaaS platform can be used to create a plant-based product concept in just 10 mins.

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04 - Jan - 23

How cosnova Infuses AI Through Every Step of the Product Development Process

cosnova are a Frankfurt-based company that specialises in decorative cosmetics.We spoke to Maria Nyugen, cosnova’s Trends & Consumer Insights Manager to explore how she’s using Black Swan’s cutting-edge technology to fuel rapid innovation...

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30 - Aug - 22

Consumer Behaviour

How The Cost-of-Living Crisis Will Impact Snacking

Turn on the news, read a newspaper, browse Twitter or any other news source, and you’ll find an article or a story about the growing Cost-of-Living Crisis.

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22 - Aug - 22

Consumer Behaviour

How the Cost-of-Living Crisis Will Impact Cosmetics

The Cost-of-Living Crisis is here, and everyone’s talking about it, taking to online forums and sites to voice their frustrations. Since the beginning of the year, we’ve seen a 72% increase in online dialogue around economic concerns across all CPG product categories.

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12 - Aug - 22

Big Data

What Does The Cost-of-Living Crisis Mean For CPG Innovation?

We’re entering tricky economic waters. Rapid inflation has created a cost-of-living crisis on the heels of a pandemic, with consumers struggling to pay for everyday goods. As raw material costs rise and disposable incomes shrink, the CPG industry is starting to feel the squeeze.

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