Our Thinking

Can Social Data Drive Product Innovation?
At The Social Intelligence Labs ‘Trends Summit’ 2024 Nik Pearmine, Chief Strategy Officer at Black Swan, hosted a panel to discuss the utility of social data in product innovation.
15 - May - 24
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29 - Jul - 21
Big Data
Trends that are eating up the snacking world
Customers are changing the way they’re viewing and consuming snacks. We’ve not only seen a long-term increase in snacking itself but also a shift in the reasons behind why shoppers are grabbing a bite or beverage.
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10 - May - 21
Consumer Behaviour
Vitamins and Supplements: The Next Frontier for Food and Drink Brands?
The Vitamins, Minerals and Supplements category has never been healthier. Fuelled by Covid, the category’s heartland of immunity and prevention has seen a huge resurgence amongst both core and new consumers over the last 18 months.
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04 - May - 21
Consumer Behaviour
Our Vitamins and Supplements Predictions 2021+
Kombucha tea anyone? Or maybe a turmeric shot? An increasing number of consumers are taking a proactive approach to their health and wellbeing, but not necessarily in the traditional formats we have become used to.
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18 - Mar - 21
Uncategorised
Priority Skincare Innovation Areas for 2021+
Covid is creating new opportunities in Skincare. Are you ready?  
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09 - Mar - 21
What is the Key Ingredient for Effective Insight?
Context is King. In all research, no matter what technique you are using, surveys, focus groups, online communities, social data analysis, or Big Data science work, establishing context is a critical task.
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22 - Jan - 21
Big Data
Foresight & Prediction: The CPG Leader’s View
  Foresight pioneers.   Recently, we were lucky enough to host an exceptionally insightful event where we brought together a group of 25 senior leaders from the CPG industry who shared their experiences, best practises and learnings in the field of progressive consumer insights and marketing.
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15 - Dec - 20
Big Data
How Colgate leverages AI and Big Data
What are large CPG brands doing to differentiate their consumer intelligence so they can innovate more effectively?
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04 - Nov - 20
Uncategorised
What can we learn from PepsiCo’s ‘Chief Forecaster’?
Are you still waiting until products show up on the shelf to understand the market and take action? ‘Chief Forecaster’, Stephan Gans, from PepsiCo explains how that was the industry norm until recently.
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23 - Oct - 20
Data science
How Data Science and Behavioural Economics are changing the research world
Stop asking questions and start getting answers
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21 - Aug - 20
You can kiss the lipstick index goodbye: Our lip care trend predictions for 2021
Lipstick out, moisturiser in Back in August, the famous ‘lipstick index’, a phrase coined by Leonard Lauder signifying the resilience of cosmetics during times of economic turmoil due to consumers turning to makeup as an affordable indulgence, was substituted by the ‘moisturising index’.
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20 - Aug - 20
CPG insight and innovation is flying blind
Break the COVID research paralysis and get your 2021+ innovation pipeline back on track.   Covid-19: A perfect storm for Insight and Innovation teams   We Brits tend to be rather good at weather metaphors. In the early days of Covid-19, we likened the confusion, uncertainty and sense of darkness that many of us were feeling to being caught in a storm.
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20 - Aug - 20
How to separate the trend signal from the Covid noise
Black Swan’s new Covid Classifier explained   The pitfalls of analysing consumer behaviour in a pandemic
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