Black Swan Data named in GRIT Top 50 Most Innovative Companies in 2023

Black Swan Data named in GRIT Top 50 Most Innovative Companies in 2023

We’re not (usually) the biggest fan of surveys, but... 

We're thrilled to announce Black Swan has been named #17 in GRIT’s Top 50 Most Innovative Companies 2023.  

The Greenbook Research Industry Trends Report (GRIT) shortlists the most pioneering suppliers in the MRX space, voted for by customers and industry peers.  

As a small but fast-growing company we’re extremely proud to be recognized alongside some of the titans of our industry.  

But we’re just getting started on our mission to help companies innovate smarter through the power of social prediction with exciting plans for our next stage of growth.  

Why were we nominated? 

Black Swan’s method and philosophy is unique.  

We never ask consumers questions. Instead, our technology uses AI to analyze millions of social data points and build continuous dataset of behavioral intelligence and accurate trend predictions.  

It helps our customers get ahead of consumers’ needs and launch more successful new products to market – against a market backdrop where innovation success rates remain remarkably low.   

The GRIT Top 50 is voted for by the MRX industry; and we’re thankful that over 50 of the world’s leading consumer goods companies in this space choose to work with us. 

PepsiCo, Kraft Heinz, Coty, General Mills and many other pioneer brands use our data and platform to power their insight and innovation programs. 

Here’s what some of our wonderful customers have said about us at conferences this year:

“Black Swan’s intelligence platform allows cosnova to innovate more quickly, cost-effectively, and with higher success rates.” Trends & Consumer Insights Manager, cosnova 

“The ability to combine quantitative trend sizing with qualitative dialogue exploration for concepting is truly unique.” Global Innovation Strategy Lead, Coty 

“Black Swan is our leading predictive data source, giving us the data we need to support our new product development.” Director of Strategic Insights, Conagra 

What does the future hold?  

We’re not resting on our laurels.  Our team of data scientists, technologists and insight experts continue to break new ground in applying AI to our data, platform and consulting services.  

In the coming 12 months, we’re excited to be working on: 

New data sources 

We’re continually adding NEW consumer data sources to our platform. Adding more sources provides our clients with the most comprehensive view of what’s driving future consumer behavior from across the internet.

Making demand spaces more actionable 

Demand Spaces, Segmentations, Needs-Spaces... they have a hundred different names – but almost all of these consumer studies encounter the same issue: a lack of ‘so what?’ and actionability. We’re using our predictive data to unlock new value and ROI from our client’s strategic frameworks.

Generative AI UX 

Black Swan has been a pioneer in AI and LLMs (Large Language Models) since 2011 - we’re actively working on bringing the UX benefits from tools like ChatGPT into our technology. 

End-to-end innovation redefined 

New product development remains a disconnected, complex and subjective process. We’re partnering with PepsiCo and leading MRX-tech firms to apply social prediction to more use-cases along the innovation process - and ultimately drive-up NPD success rates.

More news to follow on the above later this year and into 2024. 

You can check out the full GRIT Top 50 here.