Travel & Tourism Trends for 2026+

In this report, co-created with Gate Group, we explore how passenger expectations and needs are evolving across the end-to-end travel experience.

The boundaries between air travel and everyday life have dissolved.

Passengers bring their routines, expectations, anxieties and identified with them on board, reshaping the journey into something more personal, more visible, and more intentional.

This report explores the emerging passenger mindsets redefining air travel and the signals they provide for what comes next.

From Gen Z's demands for frictionless experiences to changing perceptions of what "premium" means, we will analyze how airlines can appeal to passengers in 2026/27.

What's inside?

Analysis from 9M passenger posts from TikTok, IG, X, and online
The SEVEN passenger mindsets reshaping travel
What questions should airlines be asking themselves

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Travel & Tourism Trends for 2026+

Enter your details to download this report

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