Celebrity Brands in Beauty

From viral launches to cult followings, celebrity beauty brands are reshaping the industry. But hype alone doesn’t build credibility.

Consumers are quick to reward brands that feel authentic - and just as quick to dismiss those that feel like opportunistic cash grabs.

In this report, we analyze 20M+ consumer conversations across TikTok, Instagram, X, and 100s of other sources to understand what consumers really think about celebrity beauty brands.

We uncover the trends driving successful launches, the archetypes behind today's biggest celebrity brands, and the lessons traditional beauty companies can take into 2026/27.

What's inside:

Spotlight on Rhode and Haus Labs
3 key takeaways for emerging and traditional brands
The battle between visibility and credibility

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