We are Black Swan

From the huge mass of data available today, We predict consumer behaviour for our clients, And help solve their marketing problems.

Our Blog

Find out all sorts of things you didn't know, often involving data science and marketing (but not always).
Will I Be Replaced By A Computer?

Everyone’s familiar with the idea that, given enough time, a monkey bashing away at the keyboard will eventually type out Hamlet. But what would it take for your computer to actually understand Hamlet?

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How We’re Waking Up To Data

We waited about 5 years for the year of the mobile, as if it was a fixed date in the calendar, yet none of us remember waking up one day all “on-mobile” – because that’s not how it works!

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White Swan is making a difference
Why Wait To Make a Difference? – “In a Gentle Way, You Can Shake the World”

We believe making a difference, and in passion fuelling our purpose. It’s not the size of the contribution, but having the passion and desire to do it.

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