Surefire innovation
for surefire growth

Black Swan guides smarter decisions at every stage of innovation, by predicting consumer behaviour with 89% accuracy. In a changing world, move fast to identify untapped opportunities, create powerful new ideas, and win in your market.

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Our innovation platform fuels growth by enabling you to:

01

Identify

Dynamic category growth drivers and opportunities

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02

Define

Where your product can play – and win

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03

Prioritize

Ingredients, claims, and benefits for a successful product

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04

Create

Concepts and comms to powerfully engage consumers

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Start here to future proof
your growth

Good for goods

Tailor-made for CPG, Black Swan’s army of scientists and experts use patented tech to curate millions of online conversations into relevant insights.

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89% prediction accuracy

Our experts go back and check our predictions every month to ensure they match real results. With 89% prediction accuracy, our data keeps your company looking forward and your decision-making objective.

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Your Consistent
Red Thread

Our easy-to-use platform connects every step of your innovation process with consumer-led evidence. Make consistency your new secret super-power, from identifying the next big trend to crafting killer product concepts.

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500K

consumer trends updated every month

89%

trend prediction accuracy

1000’s

of CPG innovators love using our platform

A new-product development platform built for:

Insight
teams

Black Swan brings you

robust, forward-focused consumer behavior, marrying quant and qual

Marketing
teams

Black Swan brings you

sharp positioning, winning claims, and hit product launches

Innovation
teams

Black Swan brings you

highly relevant new product ideas – created with speed and rigour

Future-proof your growth by
booking a personalised demo

Surefire innovationfor surefire growth

Powering growth for the world’s leading innovators

Our innovation platform fuels growth by enabling you to:

Good for goods

89% prediction accuracy

Your Consistent Red Thread

A new-product development platform built for:

Surefire innovation
for surefire growth

Your Consistent
Red Thread