Surface and predict trends using data science

Trendscope


Surface, prioritise and predict consumer trends using data science
Trendscope Social Prediction™

White Swan

A charity transforming healthcare with data


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Using prediction to make a difference

We believe in data as a force for good. Black Swan provides volunteers and donates all of its technology know-how to the White Swan charity free of charge so that it can help improve the health of society.

Mission

White Swan believes that no-one should suffer unnecessarily, not knowing what is wrong with them, what to do about it, or how to prevent it. This is something they want to change.

Inspiration

In 2015, Julie King was wheelchair-bound and in danger of losing her life. For eight years her health had been deteriorating, yet despite countless tests, doctors were at a loss to explain her condition.

Julie’s brother, Steve King (founder of Black Swan), refused to accept his sister’s prognosis. Using technology to match her symptoms with others by analysing millions of internet conversations, alongside a daily diary recording patterns in how she felt and what she did, they identified two rare conditions which matched her symptoms. Armed with this new information she was diagnosed by doctors with a rare form of Parkinson’s.

Julie is now able to lead a normal life with her family. This inspired the people of Black Swan to set-up White Swan, now a registered charity (No. 1176486).

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