Surefire innovation
for surefire growth

Black Swan guides smarter decisions at every stage of innovation, by predicting consumer behaviour with 89% accuracy. In a changing world, move fast to identify untapped opportunities, create powerful new ideas, and win in your market.

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Our innovation platform fuels growth by enabling you to:

01

Identify

Dynamic category growth drivers and opportunities

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02

Define

Where your product can play – and win

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03

Prioritize

Ingredients, claims, and benefits for a successful product

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04

Create

Concepts and comms to powerfully engage consumers

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Start here to future proof
your growth

Good for goods

Tailor-made for CPG, Black Swan’s army of scientists and experts use patented tech to curate millions of online conversations into relevant insights.

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89% prediction accuracy

Our experts go back and check our predictions every month to ensure they match real results. With 89% prediction accuracy, our data keeps your company looking forward and your decision-making objective.

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Your Consistent
Red Thread

Our easy-to-use platform connects every step of your innovation process with consumer-led evidence. Make consistency your new secret super-power, from identifying the next big trend to crafting killer product concepts.

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